Adult color-in program initially developed as a standalone display consisting of oversized rolls, poster, postcards and coloring books. Art was later expanded to over 50 additional piece types as part of an unfinished surfaces color-in program for retail channels.
Renee Froerer, Art Direction | Katie Melnick, Graphic Design | Esther Loopstra, Illustration | Jeff Harter, Illustration | Brittany Lockwood, Illustration | Amy Koster, Production Design | Rosie Hileman, Promotional Photography | Rachel Varga, Promotional Photostyling
The entire program consists of over 120 pieces of original art, executed by 5 illustrators. Designs below by Esther Loopstra.